economy

Information technology products developed by the Puksae Electronic Trading Company are growing popular among local users.

“Our customers say that the products of the top ten IT businesses are quite different,” said an official of the company. “Our technical team never makes light of the title of top IT business nor takes it for granted. Because they had to go through many difficulties to earn this title and they are more committed to keeping and adding brilliance to it.” 

The company develops and produces digital LED TVs of Sonamu series, smartphones of Chongsong series, karaoke machines and amplifiers which are much sought-after by local customers.

The growing popularity of the company’s products is attributable to its two management principles.

The first one is to design products from the end user’s point of view and ensure the highest quality before increasing the output.

For instance, before developing a smartphone, they are taking it as a rule to collect user feedback on what shapes and colours of mobile phones are preferred, what kinds of device performance specifications are favoured in terms of main memory, camera and battery and which operating systems are convenient to handle. Then, the most favourable aspects are selected as technology update indices, and the corresponding research assignments are given to the technical team to achieve the goal.

Meanwhile, the company encourages its employees to steadily raise their technical skill levels and come up with valuable inventions and ideas and constantly builds up its development forces with young and competitive IT professionals.

In the long run, its key to growing popularity was the efforts channelled into satisfying the people’s demands and aspirations.

The second management principle is to give top priority to providing convenience to users in aftersales service.

The example is that its smartphone and accessory sales service and repair service can be accessed at any time and conveniently according to the needs of customers.

The Puksae Electronic Trading Company won a high appreciation at the national exhibition of IT successes-2024 and was selected as one of the top ten IT businesses of the country for the third time last year.